elevatedesign
 
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kelly salchow macarthur

is a graphic design

educator and practitioner.

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DESIGN/

ENVIRO

Thousands of miles rowed on bodies of water around the world has instilled in me a deep connection with the natural environment. I fear that that modern lifestyles have increasingly separated us from our rich and diverse surroundings. I consider environmental action urgent and imperative. My creative research attempts to shift one's perspective towards heightened attention to, and care of the planet. Informed by life and social sciences, and inspired by architecture and industrial design, my work at times exploits volume to emphasize the message. 

 

 

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OBJECT/SPACE

When turning a critical eye to our daily interactions with objects and the built environment, opportunities become apparent. Function and space can be improved by bringing the peripheral into focus.

 

 

 

 

 

made in

ann arbor

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COLLABORATIVE

POSTER

PROJECT

In 2010, I designed a two-sided printed and lasercut poster, and sent it to a large network of  collaborators. Designers, artists, paper engineers, and architects around the world contributed to this initiative, following these prompts:

a poster does not need to be flat //
please take this opportunity to alter the plane
investigate the latent spatial possibilities that
this sheet of paper embodies

1 / discover ways to introduce dimension + disrupt the surface // 

fold / bend / tear / cut / deconstruct / reconstruct / etc

2 / photograph it (full or cropped) in a considered environment // 

2000x3000 pixels / rgb / 300dpi

3 / share your observations with a brief phrase concerning this experience

4 / send your image + text to me at salchow@msu.edu // 

include your name + creative discipline + place photo was taken

5 / view the collective exhibition of our tactile experiments and volumetric forms at elevatedesign.org

 
  VIOLISE LUNN /  COPENHAGEN

VIOLISE LUNN / COPENHAGEN

 
  MATT SHLIAN /  ANN ARBOR, MI

MATT SHLIAN / ANN ARBOR, MI

 
  DANIELLE AUBERT /  DETROIT

DANIELLE AUBERT / DETROIT

  INGRID SILIAKUS /  AMSTERDAM  

INGRID SILIAKUS / AMSTERDAM
 

  ROGIER BAK /  AMSTERDAM  

ROGIER BAK / AMSTERDAM
 

  HANS ALLEMANN /  PHILADELPHIA  

HANS ALLEMANN / PHILADELPHIA
 

  GOLNAZ ARMIN /  PORTLAND, OR

GOLNAZ ARMIN / PORTLAND, OR

  MOLO /  VANCOUVER

MOLO / VANCOUVER

  CAIT + CASEY REAS / LOS ANGELES

CAIT + CASEY REAS / LOS ANGELES

  RICHARD SWEENEY /  WEST YORKSHIRE, ENGLAND

RICHARD SWEENEY / WEST YORKSHIRE, ENGLAND

  GRACE VANDERVLIET /  ANN ARBOR

GRACE VANDERVLIET / ANN ARBOR

  SOPHIE NICOLAY /  BROOKLYN

SOPHIE NICOLAY / BROOKLYN