kelly salchow macarthur
is a graphic design
educator and practitioner.
Thousands of miles rowed on bodies of water around the world has instilled in me a deep connection with the natural environment. I fear that that modern lifestyles have increasingly separated us from our rich and diverse surroundings. I consider environmental action urgent and imperative. My creative research attempts to shift one's perspective towards heightened attention to, and care of the planet. Informed by life and social sciences, and inspired by architecture and industrial design, my work at times exploits volume to emphasize the message.
When turning a critical eye to our daily interactions with objects and the built environment, opportunities become apparent. Function and space can be improved by bringing the peripheral into focus.
In 2010, I designed a two-sided printed and lasercut poster, and sent it to a large network of collaborators. Designers, artists, paper engineers, and architects around the world contributed to this initiative, following these prompts: